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Conceptual metaphors are pervasive patterns of thought where one idea or conceptual domain (the target) is understood in terms of another domain (the source). These metaphors are embedded in everyday language and thought, structuring our experiences unconsciously. For instance, the metaphor "ARGUMENT IS WAR" shapes the way we talk and think about arguments:

"He attacked my point."

"I defended my position."

"She won the argument."

In the examples above, the domain of war (source) provides the framework for understanding arguments (target).

This entry is still in progress