McGurk effect

From Glottopedia
Jump to navigation Jump to search

The McGurk effect was discovered by the psychologists McGurk and MacDonald in 1976 by accident when they dubbed an audio syllable "ba" onto a visual "ga". When the tape was played, "da" was perceived. They realised that "da" resulted from an audio-visual illusion that has become known as the McGurk effect or McGurk illusion. It is the effect experienced when a subject's perception of a speech sound is influenced by the sight of a different sound being produced.

See also

speechreading

Link

Utrecht Lexicon of Linguistics